Our Ethical Guidelines

To ensure every product on Good People Inc's marketplace benefits people and the planet, we check if a company and their products align with our criteria for ethical production and consumption. This criteria can be broadly categorized into four main considerations.

Employee Welfare

How well employees of a company are treated both economically and with consideration for their needs.

Carbon Footprint

Whether a company is contributing to lower carbon emissions and help achieve a net-zero economy.

Social/Environmental Impact 

The company's wider impact on the public, local communities and the natural environment. 

Supply Chain Transparency

Can the company reliably show that their materials are sourced responsibly?
  • Fair Wages

  • Fair Working Conditions

  • Treated With Respect

Employee Welfare

To determine the ethics record of a company, we must understand how the people working for this company are treated. Factors include;

- Whether employees are paid a true living wage
- Whether employees are made to work fair hours                               
- Whether employees are treated with equality and are made to feel comfortable in the workplace, regardless of their gender, race, age, physical ability, or any other factor that makes them an individual.                   
These factors paint a picture of a company's efforts to treat their employees with respect they deserve. Moreover, it shows whether the company is actively improving on each of these points, and whether it could be working harder. 
  • Transparent Reporting

  • Better Alternatives

  • Sustainable Operations

Carbon Footprint

Good People Inc. takes climate change extremely seriously. For us, it is nothing short of life and death for billions of people. 

Our mission is to make ethical consumption mainstream, with sustainability falling under the umbrella of ethical, we believe we can switch masses of individuals to carbon reducing products. To determine the carbon footprint of a company, we consider these factors;  
- If a company is deemed trustworthy and is sufficiently transparent, their own carbon reporting may be deemed as worthy evidence for their carbon impact.   
- Whether the product is a more carbon friendly alternative to a widely used product. In these situations, a product and company which creates CO2 may still be deemed acceptable if the widely-used alternative has a far greater carbon footprint. However, this product only remains acceptable until a better alternative is found. 

- Additionally, this rule only applies to essential, widely used products. For example, we wouldn’t allow the sale of an electronic hoverboard that produces slightly less CO2 in production than another brand, because this product in itself is unsustainable. 
Whereas, the production of a bamboo toothbrush may still produce carbon, but far less than a plastic toothbrush and is a necessary item. 
- The sustainability of the company’s daily operations. Is waste disposed of responsibly? Is waste minimised/removed altogether? 
  • Protecting the natural environment

  • Supporting Social Causes

  • Ensuring a Product Provides True Value

Socio/Environmental Impact

Away from employees, we question how a company is treating its community, its consumers, the wider public and the natural environment. For example, a powerplant may treat its employees well but be emptying toxic sludge into the local community’s water supply. We must consider those outside the organisation. To ensure companies align here, we consider; 
- If any byproducts of production may be deemed harmful to the environment/atmosphere and people. 
- Whether the company uses profits to give back to social/environmental causes.
- Whether the company is providing a product/service that improves the natural environment. 
Whether the company is providing a product/service that truly benefits/improves people’s lives. 
  • Transparent Sourcing

  • Ethical Labour Only

  • Ethical Materials Only

Supply Chain Transparency 

A company may treat employees well and produce a quality product. However, we must ensure that the materials/labour used to create this product before it enters a company are of sound ethics. 
Often, materials/labor sourced from overseas are difficult to track, and we run the risk of supporting slave labor, extreme workplace discrimination and unsafe working conditions. To avoid this at all costs, we consider:  

- The transparency of the supply chain. Are companies able to provide accurate, up to date information regarding their suppliers, their operations, locations, working conditions, employee pay etc?

- Are the materials themselves problematic? This links in to the overall quality of the product, but we must ensure the materials used aren’t unethical. An overly obvious example would be ivory. 

Our mission Is to make ethical consumption normal. 

  • Constantly working to improve affordability.
  • Paying our workers a true living wage.
  • Switching millions of consumers to sustainable alternatives.
  • Fighting unethical companies damaging this planet.
  • Using profits to fund social projects.
  • Using profits to fund climate change projects.